The bits of corn taste like they came straight off the cob. The beans have a fresh flavor and consistency, and they lack that gross dry crunch that over-frozen beans tend to get. That’s a mistake that Devour refuses to make. Many frozen food creators fail right out of the gate by building chicken dishes around low-quality chicken. The pulled chicken pieces are pretty small, but they have a melt-in-your-mouth-yet-still-somehow-chewy consistency and they’re loaded with flavor. Devour isn’t content to serve you a quick and easy meal they want to take you out for a fancy dinner.
What sets this dish apart from some of the lesser southwest-inspired meals we’ve tried is the sheer quality of the ingredients.
#DEVOUR BOWLS MAC#
But how does their food faire when they stray away from mac and cheese - or even pasta in general? We here at Freezer Meal Frenzy thought we’d find out by taking their Pulled Chicken Burrito Bowl for a test drive. Their White Cheddar Mac & Cheese left us more than impressed, and their Buffalo Chicken Mac & Cheese is one of the best-tasting frozen meals we’ve had. The firm Talkwaker recently found that Bud Light and Mercedes-Benz are the only brands that have seen more than 5,000 mentions on social media after revealing their big game ads.We’re really growing to love Devour’s frozen food lineup. If Devour can create online buzz with its Pornhub play, it would be a standout effort in what's been a tame Super Bowl season for marketers so far. Hall that appears to poke fun at the intrusiveness of advertising. Skittles, for example, is putting on a Broadway musical starring Michael C.
#DEVOUR BOWLS TV#
While Devour is clearly trying to drive interest to its pricey in-game TV spot - and CBS is reportedly charging more than $5 million for 30 seconds of airtime this year - other brands are eschewing commercials altogether. The bold media move by Devour shows another marketer turning to an attention-grabbing stunt to capitalize on the wave of consumer hype heading into the showdown between the Los Angeles Rams and New England Patriots on Feb.
Beyond courting controversy, Devour could have been angling to get in front of a lot of eyeballs: Pornhub commanded 81 million daily visits, on average, in 2017, according to a report the website released last year. Other marketers in the packaged goods and food categories, including Procter & Gamble and Unilever, have run ads on porn sites in the past, but through the fault of sketchy ad networks and technical hiccups versus intentionally purchasing media there. It could also be a potentially unprecedented play coming from a brand owned by a family-friendly company like Kraft Heinz.
As noted by the Journal, however, porn site advertisements show the frozen foods label flying in the face of brand safety, a growing issue in an industry increasingly concerned over where ads appear online. Devour has baked an edge into its marketing strategy since its launch three years ago, including by tying up with the R-rated "Deadpool" film franchise and Barstool Sports, the latter of which is running activations and a sweepstakes for the marketer for Super Bowl LIII. Devour centering its campaign around a "food porn" motif is relatively tame - the #foodporn hashtag has been featured in more than 185 million Instagram posts to date, per the company - but intentionally running ads on Pornhub is bound to raise a few eyebrows, which might be exactly what the brand wants before its big game debut.
0 kommentar(er)
